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Exit or Extinct

The Definitive Book For Your Exit

Exit or Extinct releasing December 2025) is your definitive guide to selling your business. 

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Why You Need This Book

Don’t become another statistic.

80% of businesses never successfully sell. Exit or Extinct changes that equation, giving you the proven strategies to transform your business into a valuable, sellable asset. 

This isn’t just theory, it’s years of distilled expertise from successful exits, packaged into actionable steps proven to work. Whether you’re planning to sell next year or in the next decade, the preparation starts now. 

What you’ll master.

  • Proven preparation methods that maximize your business value. 
  • Expert strategies to present for the buy side and navigate due diligence. 
  • Confidence-building insights from successful exits.
  • The roadmap from where you are now to where your buyers want you to be.
  • Your business deserves more than hope. Exit or Extinct delivers both the blueprint and the confidence to exit successfully.

 

Because the difference between exit and extinction is preparation. 

 

 

What’s Inside Exit or Extinct

From finding your business’s value to closing the deal, this book simplifies your exit.

Find Your Business’s Value:

Also, learn what levers increase your business value.

Prepare Like a Pro

Get your finances and operations investor or sale-ready.

Analytics

How to leverage data analytics and tell your story.

Close with Ease

Navigate negotiations and due diligence.

About the Author

Ashton J. How
 
Ashton J. How transforms complex business exits into clear, actionable strategies for small and medium business owners. Since 1999, when he became New Zealand’s youngest business broker, Ashton has specialized in preparing owners for profitable exits.
 
His entrepreneurial journey includes building and exiting two innovative companies:
 
Vaico (2002–2022): Built and patented a revolutionary seismic-and-suspension system, expanding from New Zealand into Australia and the U.S. markets through the strategic partnership with Kinetics Noise (kineticsnoise.com). The technology now serves clients globally through www.vaicoglobal.co.nz, providing Ashton with direct experience in product development, international expansion, and exit execution.
 
Optitrac (2016–2022): Created a scalable IoT platform (www.optitrac.com) (www.optitrac.com) with Jamieson Group (imos.jamieson-group.com) that delivered measurable operational improvements for mining companies. exited in 2022 after building the technology into a market-ready solution.
 
Through MyExitPartners and his SellSimple methodology, Ashton eliminates the traditional 8-10% broker fees while maintaining professional guidance. His tech-enabled approach, delivered through partnerships with accountants, puts control back in the owner’s hands while ensuring they capture maximum value.
 
Exit or Extinct, launching December 2024, delivers two decades of expertise in a practical handbook. Written specifically for owners wanting to maintain control of their exit process while maximizing their business value. The book provides step-by-step guidance for those seeking expert direction without surrendering control of their exit journey.
 
Ashton’s philosophy centers on owner empowerment. He believes every business owner deserves the knowledge and tools to write their own exit.

Explore Solutions for Owners, Accountants. 

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